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In my experience, I work for a large trucking company where we have software that gives us recommendations of what truck to put on what load. We track the "usage" of the system recommendations in efforts to improve it. What I have seen in 10 years of using this now is that in a perfect environment where we have lots of trucks and loads and some flexibility, we can achieve 60-70% usage. There are enough choices that the software works fairly well but there are still some that we have to figure out because the software can't account for all the variables, drivers hours, drivers free choice (some want certain lanes / areas), weather and so on. In an environment where we are overbooked and have extra freight which with freight rates going crazy we are right now, the system doesn't work as well. Currently we are in a 30-40% usage range because the system just can't handle all of the variables and prioritization that we have to use.
Have certainly experienced the frustration the author speak of. Impersonal systems programmed to act personal, interactions that don't work with no explanation and so on. What's even more frustrating is that in their infinite drive for optimization, no one seems to care about the human impact.