Coke's "America The Beautiful" Commercial

Posted by khalling 11 years, 9 months ago to Culture
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No one is singing this beautiful, uniquely and distinctly american song in other languages. Heck, I'm not sure children even learn it in school anymore.
Coke is an american company who no longer supports the United States, and this is just one more example.
They are agenda driven with crony capitalist arrangements that are anything but american in spirit.
1. that polar bear nonsense and global warming
2. openly supporting Obama
3. During WWII the US paid to build Coke plants all over Europe. Pepsi wasn't given sugar rations during that period-so they had to use molasses. (Pepsi isn't pure-under Nixon got some special deal we paid for to go into China).
Slick and pretty, but no one is singing America the Beautiful in other languages.
SOURCE URL: http://www.breitbart.com/Big-Government/2014/02/07/Coca-Cola-Bows-to-Conservative-Critics-Adds-E-Pluribus-Unum-to-Ad-for-Olympics


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  • Posted by $ Genez 11 years, 9 months ago
    I can appreciate the argument that it was sung by all the different people who came to America because of the opportunity and beauty to be had here. However, the whole point of becoming a citizen and learning English is so that we can all converse together and be able to understand each other, as those in "one nation" should. The point of learning English was/is to PREVENT discrimination. Nothing wrong with retaining your original language, after all it is your family's history. My dad was several generations down from German ancestors but knew "O Tannenbaum" the german version of O Christmas Tree. Basically I think this has been blown up bigger than needed, but I do think it's a mis-step on Cokes part.. That's an American song that should be song in the language chosen by America, English.
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  • Posted by terrycan 11 years, 9 months ago
    I am a water, coffee and beer guy. Don't buy soda unless it is for guests. So I can't stop buying it again. Coke is free to advertise as they wish. Let the market sort it out.
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    • Posted by 11 years, 9 months ago
      phil, no one is singing that song in another language and you know it
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        • Posted by Robbie53024 11 years, 9 months ago
          True, for the first and maybe second generation of immigrants. By the third generation, it was always something that new immigrants ingrained in their children - assimilate via language.
          Today we have Balkanization - multiple nationalities that keep themselves separate in nearly every way - language, culture, food, etc.
          The old adage that America was the "melting pot of the world," has ceased to be. To the detriment of the nation. This is being fostered by the progressives who use it to pit one group against the other.
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            • Posted by 11 years, 9 months ago
              Falafel is delicious. I appreciate the ENGLISH instructions on the side of the box.
              One is about "melting pot"-taking the best and integrating it into the american culture of natural rights and freedoms. The other is about Balkanization and possibly celebrating irrational differences.
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                • Posted by Robbie53024 11 years, 9 months ago
                  Not at all. It is a matter of assimilation - bring what you have to the whole to enrich all. However, in order for all to benefit there must be some commonality - and the strongest method for sharing culture is through a common language. If you cannot communicate with someone else, you are unlikely to share anything else with them - just too difficult.

                  I, personally, love the cultural aspects of various cuisines (I love food - all types). But if I cannot order in an ethnic restaurant (and I have travelled internationally, so I'm used to pointing and gesturing, just don't want to have to do so at the restaurant down the street from my home), then I am much less likely to frequent that restaurant.
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                • Posted by Hiraghm 11 years, 9 months ago
                  No, we don't take them intact. We massage, modify, *make them fit* with American culture... and we citizens get to decide *what* gets integrated.

                  And yes, we were a "monoculture" as you put it.
                  We had our own culture, made from but unique (and superior) to the old world cultures of Europe and Africa, and the cultures of the Americas, which barely exist anymore, having largely been assimilated by Spanish-derived cultures... the thing you wish to condemn us for, and the cultures you expect us to embrace and allow to supersede our own.
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  • Posted by $ Susanne 11 years, 9 months ago
    We sent Pepsi to the USSR, and they sent us Stolicnaya vodka. It was a marketing deal. And it worked where no one would have thought it would have worked.

    Nixon was trying to broker a way out of a war we were way too deep into, and in return for China's help, they got Pepsi (and Mao got his Salem CIgarettes). Part of the reason I was a Coke drinker... and (I'm sure) never liked menthols. ;-)
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  • Posted by rlewellen 11 years, 9 months ago
    I made my voice heard on Cokes Facebook page. If everyone sang together in English It would have been beautiful. The left would like nothing better than to keep people separated by race and language, but mostly by holding people down so they can assume greater power. This country's success was because people of different nationalities beliefs and ideas were able speak together.So now they try to destroy everything from within.
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    • Posted by Hiraghm 11 years, 9 months ago
      I disagree. I hate that song. it celebrates everything Objectivists should... object... to. Plus it has no balls.

      To be consistent with that commercial, and Rand's teachings...

      Rand said that the smallest minority is the individual; so the ultimate diversity is individuality.

      so everyone in that commercial should have sung the tune in his/her own, unique to him/her language.

      Oh, wait, that would have resulted in a babble nobody could understand. There would be no communication. So maybe if they all sang it in English... oh, wait, that wouldn't have encouraged diversity...

      (there's a reason I used the word 'babble' above)

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  • Posted by freedomforall 11 years, 9 months ago
    This ad is nothing but anti-American propaganda. Coke should have learned by now that American culture is valued in America.

    It is a good example of why I don't waste time and money on movies or tv. Too much brainwashing propaganda.
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  • Posted by m082844 11 years, 9 months ago
    When I heard it I cringed. It took me a while to form the words to explain why I was feeling that way. Essentially, that beutiful song was created and meant for English. You can't change that fact. Any other language, being different sounds and syllables, destroys the rhymes and rythm that were thoughtfully created. It was off, no matter if the singer sings the right words and can keep a tune -- singing the words in the right tune is necessary but not sufficient. What about the rhymes and the rythm?
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    • Posted by 11 years, 9 months ago
      there are songs that have world wide appeal and the meaning isn't really changed. First ones that pop into my head are O Christmas Tree and Silent Night. But this song is about the US. It is about the pioneers(and yes lots of immigrants) who took on great risk to homestead and pursue other productive endeavors across the West. I lived for 16 years right in the shadow of Pikes Peak and recognize the incredible emotion welling up out of the objective reasoning Miss Bates experienced in creating those wonderful lyrics. Pioneers would have resisted coming to the US or traveling those distances were it not for our unique Constitution built on the protection of natural rights.
      just for devil's advocate:
      http://www.youtube.com/watch?v=l0Y3L0s1m...
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      • Posted by Hiraghm 11 years, 9 months ago
        Yes, the pilgrims were drawn here by the Constitution.
        So were the waves of amber grain, and them big ole mountains, and of course there was no sky here til we had a Constitution.

        It's a tribute to the CONTINENT, not to the NATION.
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        • Posted by 11 years, 9 months ago
          Ironically the pilgrims were drawn here for religious freedom and then screwed that up with their own doctrines.
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          • Posted by rlewellen 11 years, 9 months ago
            How did they screw that up with their own doctrines? Diversity was created new ideas evolved, what is wrong with that? It was the freethinkers that contributed to starting a rebellion and creating a constitutional government.
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            • Posted by 11 years, 9 months ago
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              • Posted by Hiraghm 11 years, 9 months ago
                The left like to rewrite history and pretend that the Pilgrims starved their first two years because they didn't know how to farm, til the aborigines "taught" them.
                I never could handle the idea that hunter-gatherers in a stone-age level of civilization could teach iron-age people who invented the plowshare and used steel tools how to grow crops.

                I'd like to do some research on pre-Columbian tribes and find out the forms of their society. I wouldn't be surprised to find a strong collectivist culture among many of them. I never otherwise can account for them, even though the Americas have been populated long before the first civilizations got their start in Africa and Mesopotamia, being stuck in the stone age, and never rising beyond it.
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                • Posted by 11 years, 9 months ago
                  Collectivism is a huge aspect of tribalism.
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                  • Posted by Hiraghm 11 years, 9 months ago
                    Yes, it is. As it is a huge aspect of herd-ism or pack-ism.

                    Did you know why dogs are smarter than cats?

                    Dogs are social animals.

                    just fyi.
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                    • Posted by 11 years, 9 months ago
                      Is this verifiable? I know eome cat owners who'd disagree
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                      • Posted by Hiraghm 11 years, 9 months ago
                        http://www.psychologytoday.com/blog/cani...

                        I found this amusing...

                        "It starts with the argument that a bigger brain must be better since it allows more memory storage and faster processing simply because it would have more neurons and connections. For example, a person with a brain size of 1500 cm3 would have an average of 600 million more cortical neurons than a person with a brain size of 1400 cm3. So the first guess might be that animals that have bigger brains must be smarter."

                        Cro-Magnon brain size, 1400cc... Neanderthal brain size... 1600cc... Oh, and Cro-Magnon was just a big bigger than Neanderthal, overall.
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                      • Posted by Hiraghm 11 years, 9 months ago
                        I believe it was verified long ago. Studies of the number of words cats can understand vs dogs, behavioral studies of how quickly each learns... studies of the brains of each, all this I read about decades go in science magazines. The conclusion drawn was that dogs were more intelligent than cats because social interaction promoted the evolutionary development of higher brain functions.


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              • Posted by rlewellen 11 years, 9 months ago
                Both of the examples you provided support my original assertion, new ideas evolved. We still agree on the main point of this post. I don't want to hijack your post.
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        • Posted by 11 years, 9 months ago
          Quit yelling.
          "A thoroughfare
          for freedom beat "
          Go read the poem which, incidentally Bates submitted for publishing in a special July 4 The Congregationalist.
          "Thine alabaster cities gleam
          undimmed by human tears..."
          Sit down son
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          • Posted by Hiraghm 11 years, 9 months ago
            I'm sorry, did they recite a poem, or sing that song?
            You really want me to dissect the thing here?
            Cause if I do, I'll compare it stanza by stanza to the Star Spangled Banner.

            Maybe some of you have forgotten that the left has been trying to replace the Star Spangled Banner with this for decades. I haven't.
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            • Posted by 11 years, 9 months ago
              Perhaps in your own post. I do not want it replacing our natl anthem. It 's a lovely song though and it 's about living in freedom on this continent - not just about the natural beauty of our country. My point is no one is singing either song in chinese or french or russian. My french mother in law sings them in english.


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              • Posted by Hiraghm 11 years, 9 months ago
                You asked for it...

                y'know what? I started my analysis, got about halfway through the song, then came to the realization that I don't give a shit.

                Like it. Blind yourself to the collectivist sentiments that dominate it, and the way it confuses the continent with the nation; it sounds pretty (to you) so, wallow in it.

                I got more important concerns.

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                • Posted by 11 years, 9 months ago
                  It 's true. Theres some collectivism in there - one line in particular Objectivists should take huge issue with (no not the God part) but its romantic and where some of it is off base, the testiment to Chicago being built by free men not through slavery is poignant. That America went until 1931 without a national anthem is testiment to her cohesive strength in liberty. I read that oliver wendell holmes added a verse at the start of the civil war to TSSB. I know you 've lost interest but I 'm enjoying this modern conversation.
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                  • Posted by Hiraghm 11 years, 9 months ago
                    IIRC, the Star Spangled Banner was first used as our anthem during the 1896 Olympics, cause we didn't have an official one.

                    You know how I loathe Holmes. He probably added the 3rd verse, the bit about traitors.

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                    • Posted by 11 years, 9 months ago
                      I did not know your loathing of Holmes. I am no fan either. His verse was not adopted. and it doesn't flow well when I read it, and it's convoluted. What would you do if Lindsey Stirling said she'd like ATB as the national anthem?
                      I'm not big on national anthems.we went a long time without needing one.
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                      • Posted by Hiraghm 11 years, 9 months ago
                        She probably would like it; she's that kind of sweet.
                        I would try to convince her why it shouldn't, and why the Star Spangled Banner should, be our national anthem.

                        I'm neither for or against national anthems; like anything, they can be abused, but they do serve a purpose in a society to use Man's natural tribal tendency to promote cultural cohesion as a counter-balance to multiculturalism.

                        I like the Star Spangled Banner because, unlike ATB, it celebrates the nation, but more importantly, it makes the flag of the United States a symbol of freedom, akin to Atlantis' sign of the dollar. $

                        And not "freedom" as some abstract concept:

                        "And the rocket's red glare, the bombs bursting in air,
                        Gave proof through the night that our flag was still there.
                        Oh, say does that star-spangled banner yet wave
                        O'er the land of the free and the home of the brave?"

                        Freedom... as something that is under incessant bombardment;
                        as something besieged;
                        as something that must be defended.

                        It condemns those who would choose appeasement to liberty.

                        "And where is that band who so vauntingly swore
                        That the havoc of war and the battle's confusion,
                        A home and a country should leave us no more!"

                        Again, at the end, it reiterates that the tree of liberty must be renewed afresh with the blood of patriots and tyrants:

                        "Oh! thus be it ever, when freemen shall stand
                        Between their loved home and the war's desolation!"

                        Not initiating force, but responding with force.

                        The Star Spangled Banner is an affirmation of what the Founding Fathers believed, and what the country is all about.

                        And I don't see ATB, as pretty as it may be, performing the same service.


                        As for my loathing of Holmes... he wasn't alive before the Confederate War; he made his famous "fire in a crowded theater" decision, curse him for it, in 1919.
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  • Posted by $ rockymountainpirate 11 years, 9 months ago
    Enough with the diversity bs in advertizing. Shesh, I'm running out of products that I don't mind using my hard earned money on.

    I didn't know about Coke and WWII. Interesting. We won't even go into Standard Oil at that time.

    I agree. No more America the Beautiful in other languages.
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  • Posted by MattFranke 11 years, 9 months ago
    Maybe I'm just an a-hole, but I hate these type of commercials. Simply a company seeking to ride on the coat-tails of 'patriotism and diversity' to sell its swill. Coke is good to clean battery terminals on your car and blood off the sidewalk; otherwise they can keep their phosphoric acid.
    As far as the song goes, English, damn it!!
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