How To Make A Romantic Tale Out Of Using A Search Engine

Posted by khalling 11 years, 6 months ago to Culture
13 comments | Share | Flag

From vinay:
Can ads make one cry? Can stories make men, as well as women, feel so much empathy that tears roll down their cheeks? I have been asked why advertisements were included as part of romanticist art in the penned document above. Can an ad contain a the full structure of a romanticist story--a human being with an unfulfilled want, who, triggered by an exogenous event, decides to do something about it (Act I rolls into Act II), does something about it (Act II), setting up a climax that induces an Aristotelian ('Poetics') catharsis? This Reunion ad (sorry, some of you may have already seen it), which has its own Wikipedia entry, is testament to possible affirmative answers to the three questions asked above. And yet, they are just selling us a product, a technological marvel called a search engine. Even the Left cannot dislike the commercialization here. The context is the aftermath of the British India partition into an Islamic state and a secular state, but you hardly need to know it; the raw emotions convey the story.


All Comments

  • Posted by $ Maree 11 years, 6 months ago in reply to this comment.
    Don't need Captions. Pure magic. Young fox cubs yesterday and two elderly men today. Alive!
    Reply | Permalink  
  • Posted by Notperfect 11 years, 6 months ago
    I hope the comradery we share in the gulch will stay in our minds as this advertisement of two old friends that never lost the friendship even during their own separation. Great advertisement, but still brings memories of old friends past.
    Reply | Permalink  
  • Posted by Stormi 11 years, 6 months ago
    The whole ad was tight, well written, and effective. Sadly, US TV seems unable or unwilling to find script writers who can do likewise. Tons of trash is what we get for comedy and drama. It is about the writing, and respect for the audience.
    Reply | Permalink  
  • Posted by lrbeggs 11 years, 6 months ago
    Lovely. Clear, sweet story told in a matter of minutes.
    Reply | Permalink  
  • Posted by Herb7734 11 years, 6 months ago
    With everything that separates us from one another, certain human conditions reside in all of us. These conditions that touch us the most are those which are life-affirming, which is why it is a particularly vicious evil to set up situations that try to denigrate or destroy these life-affirming conditions.
    Reply | Permalink  
  • Posted by $ jlc 11 years, 6 months ago
    The ads that I watch for entertainment are the Budweiser Clydesdale ads. They tell wonderful stories.

    Jan


    Reply | Permalink  
  • Posted by $ jlc 11 years, 6 months ago in reply to this comment.
    But I did not have them on...and still the story was amazingly clear. I will watch it again with them on sometime soon.

    Jan
    Reply | Permalink  
  • Posted by jimslag 11 years, 6 months ago
    Wow, that is powerful. A well told tale. As a student of history, I know the tales that came from the partition of India and Pakistan. This is one of many that touch the heart.
    Reply | Permalink  
  • Posted by wiggys 11 years, 6 months ago
    just absolutely fabulous. the internet is a fabulous invention.
    Reply | Permalink  
  • Posted by 11 years, 6 months ago in reply to this comment.
    It truly is. I have a close friend whose family immigrated to the US from Pakistan in the late 50s. Her father was a professor of Philosophy at the small college in my hometown. They were Christian and did not feel safe.
    Reply | Permalink  
  • Posted by Lucky 11 years, 6 months ago
    A beautiful story, it is so moving you want to believe it even when you see it follows a formula.
    My experience of using search engines has failures as well as successes,
    previous generations could barely imagine a tool of such power.
    As for the partition of India- half a million dead, the Islamic state of Pakistan, nuclear armed and semi-bankrupt, refuge and supporter of terrorism, etc. A global disaster.
    Reply | Permalink  

  • Comment hidden. Undo