I totally agree, Volvo should be taken to court for a class action lawsuit for their sexist logo.

I like to say, "I am offended. Therefore, I am." Always makes my friends laugh...

I cannot keep a straight face for more than about 10 seconds if I try the 'offended female routine'. I will have to let this choice opportunity fall to someone more qualified at whining!

Jan

with a chihuahua on my lap!!! -- j

Liberals = too much time on their hands

The hell of it is, that it's just so stupid that it might actually happen.

That is a great historic snip. Thanks. Sunday morning all the better for it.

Jan

Or Venusians. We Venusians strongly object to the Martian symbol on this brand of vehicles. We demand equal grill-logo time!

Jan

Ancient logotype
At the same time as VOLVO was reactivated, the ancient chemical symbol for iron, a circle with an arrow pointing diagonally upwards to the right, was adopted as a logotype.
This is one of the oldest and most common ideograms in Western culture and originally stood for the planet Mars in the Roman Empire. Because it also symbolised the Roman god of warfare, Mars, and the masculine gender (as every bird-watcher can tell), an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.
As such, the ideogram has long been the symbol of the iron industry, not least in Sweden. The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability. The new car also got its name VOLVO written in its own typeface, Egyptian.
Today, the iron logo also stands for a brand that radiates modern and exciting design and has a strong emotive connection with the customers.

The logotype was complemented with a diagonal band running across the radiator, already on the first car in April 1927. The band was originally a technical necessity to keep the chrome badge in place but it gradually developed as more of a decorative symbol. It is still found across the grille of every Volvo vehicle. Now, however, you will also find the iron symbol in a slightly modernized form in the centre of the steering wheel and the wheel hubs, and in all communications material such as advertisements, brochures, stationery, Internet sites, merchandise and so on.

Ha ha, over the years that thing there has been getting smaller...
https://www.google.com/search?q=volvo+lo...

He who is offended shall from now on make the rules… Unless I am offended that they are offended.. then they can just fuck off.

Funny, I was just thinking that yesterday!?!

I have long wondered about the Volvo logo as well. It should generate as much ire amongst women as certain other words and logos, some of which have been the subject of much recent trademark debate, have generated amongst other groups.